Giving a good presentation is a skill that can be honed much like many other business skills. There are how to guides (like the one below), YouTube video tutorials, professional classes, advice from your colleagues or spouse, and many other ways to improve your “skills”.
However, a really good presenter doesn’t just deliver the material, she leads the audience through it. She makes an emotional connection between the audience and the content. She is there to inspire and communicate with the audience, and a presentation is merely a tool to do so.
In working for the past several weeks on developing new sales presentations for my organization, I’ve actually really enjoyed the creative process of developing these communication tools. In preparation for training the team to deliver these presentations, I put together the following list that I thought was worth sharing about what I think makes a great presentation.
The list is long, but the key element (that is short and sweet) is YOU. The presenter is, in the end, the only thing that can truly make a presentation great. A presenter who leads the audience from beginning to end with charisma, fluency in the content, and confidence can take any boring powerpoint presentation and turn it into a fantastic communication platform.
The List: Key Elements to a Great Presentation
Slide Layout/Design
- Keep it simple – the less on the slide, the better
- Use the same fonts throughout and use no more than 2 fonts
- Limit bullet points and text
- Backgrounds should not be distracting – text should be easy to view
- Sans Serif fonts (fonts without feet) such as Arial, Verdana, Calibri and Helvetica are easier to read digitally. Also, stick with standard fonts that can be found on any computer (these above are good examples).
- Avoid all CAPS except on title slides
- Photos should add, not detract from the presentation. Do not utilize clip art, instead choose professional photographs. When scaling photos, always hold the shift key down so that the photo will scale proportionally. Do not stretch images.
- Use a consistent background style. Powerpoint has many to choose from and then you can select a palette of colors as well.
- Slides should have no more than 6-8 lines of text whenever possible
Content
- Human attention is VERY limited. Don’t cram too much information, either in each slide, or in the whole talk. Avoid details – they won’t be remembered anyway.
- You should have VERY minimal text. People will read the slide while you are talking, so if you want them to listen, give them less to read!
- Your slides should reinforce your words – not repeat them. You should not be reading your slides, but rather speaking and the slides are there to provide you with guidance and to reiterate the most important points to your audience. People come to hear you, not to read an on-screen book.
- The content should only contain the necessary amount of information to achieve the goal. If you over-inform, you will lose people. Stick to the basics. Get people excited, but don’t
- You may know a lot more than you are sharing, which is great, keep that information handy in your head when you get asked a question. That’s a great time to give a bit more detail, but again, keep your answer simple and not too overly informative or people will tune out.
- Always be asking yourself, “How much detail do I need?” Nothing in your slide should be superfluous and you may even need to cut details that may be important to you, but don’t serve your audience because they are too detailed and only add clutter.
- Don’t include too much data in charts – 4-6 slices is enough for a pie chart, 4-8 bars in a bar chart etc
- People comprehend better when information is presented in small chunks or segments – break up each section with a title slide to clearly show the distinction
- People will remember the last couple of slides more than the stuff in the middle.
Delivery
- Be proactive about becoming a better presenter. Presentation skills are essential. Set out to become a better presenter by reading about effective presentations, watching and copying interesting presenters, and identifying and replacing bad habits. It will help your career, and it will help those who have to watch you present.
- Begin with a clear objective in mind. Why are you delivering this presentation? What do you want your audience to do as a result of your presentation? What do you want your audience to think following your presentation? Effective presentations are those that help the presenter achieve their objectives.
- Think about what’s in it for them. What does your audience want to get out of this presentation? You’re there for them. Give them what they came for.
What about you? Any tips you’d like to share?


